People love their phones. But making a phone call? That they don’t love. According to Forbes survey, Nearly 93% of consumers want to communicate via text message, says Forbes.
Your customers live in the era of productivity, So it’s a big deal when they have to drop what they’re doing to call customer service—let alone wait on hold.
Using text messages, GIFs, emojis, and product videos increases engagement. They pique curiosity and are more enticing than regular emails.
Simple questions don’t need a phone call. Getting answers to common queries like, “When will this be back in stock?” or “Where’s my order?” shouldn’t require a phone call and a potentially long wait on hold
If customers have questions after business hours, waiting for the traditional 9–5 timeframe may cause cause frustration. With messenger, they can send message and continue their day, expecting a response later
According to a Bank My Cell survey, 75% of millennials avoid phone calls as they’re time-consuming. A customer service call can take a few minutes or half an hour, so customers don’t know how to prepare.
The highest probability of the presence of the target audience
Placing useful information about the company in the profile
Possibility to write first to your customers
Possibility to make mailings
Account verification
Connection of chat-bots
